This is a book to be read, re-read, and re-read. The lessons here need to become a part of you not just read, memorized, and repeated.
The years Richard has behind him have allowed him to know what to say and how to say it. They are not just words but, rather, have become a part of his persona. They are a part of his personality that has gotten him where he is and that can help any performer to become more of a performer than they are now.